Privacy Policy


Policy Purpose & Application Scope

This Privacy Policy is formulated to standardize the collection, use, storage, protection, and management of user personal information on our skincare e-commerce platform, fully protecting the personal privacy and information security of all registered users and shopping customers. This policy applies to all users who browse the website, register accounts, place orders, purchase products, and use platform after-sales services, covering all personal data generated during the user’s use of the platform.
We always take user information security as a top operational priority, abide by international mainstream privacy protection standards, and strictly restrict internal information management procedures to avoid unauthorized collection, use, disclosure, or leakage of user personal information. This policy clearly defines our information processing rules and user privacy rights, building a safe and trustworthy shopping environment for global customers.

Types of Collected User Information

During the user’s browsing and shopping process, we will only collect necessary user information related to order transaction and service provision, and will not collect any irrelevant sensitive private information without authorization. The collected information mainly includes basic order information, such as user shipping address, receiving name, contact information, and order transaction records, which are used to complete product delivery, order verification, and after-sales service docking.
In addition, we will automatically collect non-identifiable browsing data, including website browsing tracks, product viewing preferences, page residence time, and device access information. Such data is completely anonymous, cannot be positioned to individual users, and is only used for platform operation optimization, product preference analysis, and user experience improvement, without any risk of privacy leakage.
We will never collect user financial password information, private identity sensitive information, and other non-essential data. All information collection behaviors are transparent and compliant, and users can clearly understand the scope and purpose of information use at any time.

Use of User Information

All collected user information is only used for internal platform service operation and will not be sold, rented, or transferred to any third-party commercial institutions for profit. The main purposes of using user information include completing order processing and logistics delivery, verifying user order authenticity, providing after-sales return and refund services, answering customer service consultations, optimizing platform product display and service functions, and pushing effective skincare product information and service reminders.
Anonymous browsing data will be used for market demand analysis, product selection optimization, and website interface improvement, helping us better match global users’ skincare needs and optimize the overall shopping experience. We will not associate anonymous data with individual user identities to ensure user browsing privacy security.

Information Storage & Security Protection

We adopt industry-leading data encryption technology and secure server storage systems to protect user personal information. All user transaction information and personal data are stored in encrypted form, with strict internal access authority management. Only designated operational staff with service needs can access partial user information, and all access behaviors are recorded and supervised in real time to prevent information leakage, tampering, and loss.
We will retain user order and information data in accordance with compliant time limits. After the data retention period expires, we will automatically and completely clean up invalid user information through technical means to avoid long-term redundant storage of user private data. For user information that is no longer needed for service purposes, we will completely eliminate all data traces.

Third-Party Information Sharing Rules

We will not actively share user personal information with any third parties without user authorization, except for necessary service cooperation scenarios required for order completion. The only third-party institutions that may obtain partial user information are logistics service providers and payment channel institutions, and the shared information is limited to the minimum content required for delivery and fund settlement.
All cooperative third-party institutions have signed strict privacy confidentiality agreements with us, requiring them to abide by international privacy protection standards, prohibit unauthorized use and leakage of user information, and bear corresponding legal responsibilities for information security problems. We will conduct regular assessments of third-party information security management to ensure full protection of user privacy rights.

User Privacy Rights & Information Modification

Users have independent rights to query, modify, delete, and protect their personal information on the platform. Users can independently modify shipping address, contact information, and other personal data in the account background, and can apply for query and cleanup of personal order data through customer service channels. We will respond to user privacy demand applications in a timely manner within the specified cycle.
Users have the right to refuse non-essential information collection and can close anonymous data collection functions through browser settings. We fully respect users’ independent choice of privacy protection and will not force users to accept irrelevant information collection behaviors.

Policy Update & Notification Mechanism

We reserve the right to update and optimize this Privacy Policy in accordance with platform operation adjustments and international privacy standard updates. After the policy is updated, we will display the latest policy content on the official website page in a timely manner. The updated policy will take effect immediately after being published on the official website, and continued use of the platform by users will be deemed as recognition and acceptance of the latest privacy rules.

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